A new report reveals that F.A.S.T. penetration has doubled since last year, as consumers turn to F.A.S.T. channels for a lean-back, TV-like experience. The report recommends F.A.S.T. advertising as a complement to traditional TV and streaming advertising.
The report highlights the rise of free ad-supported streaming TV (F.A.S.T.) and its value to advertisers today as a complement to traditional TV and streaming advertising plans.
As one of the newest forms of over-the-top (OTT), F.A.S.T. provides consumers with streaming services that also feature linear-style channels, encouraging a lean-back experience and content discovery that mimics traditional TV viewing.
Read more and download the report on corporate.comcast.com.