(spglobal.com) Growth for free ad-supported TV, or FAST, services in the U.S. shows no signs of slowing as audiences, advertisers and content owners lean into the FAST model. S&P Global estimates that total FAST ad revenues in the U.S. could approach $4 billion in 2022, with that total projected to more than double to just under $9 billion by 2026.
S&P Global states that top FAST services are today reaching over 20 million American households, that the Big Three accounts for more than two thirds of the industry revenue and that the growth is coming from the migration from linear TV.
The report details S&P Globals take on the FAST industry today and is well worth a read. Read the summary on spglobal.com.