The FAST industry will reach 216 million monthly active users (MAUs) in 2023
Sunnyvale, California – According to new research from nScreenMedia sponsored by Verizon Media, the US free ad-supported streaming TV (FAST) industry is locked into a virtuous cycle. Expanding audiences attract more and better content, attracting more advertisers, and driving up ad values. And, in turn, the growth in content attracts more viewers. This market dynamic will drive ad revenue earned by virtual linear (vLinear) channels from $2.1 billion in 2021 to $4.1 billion in 2023.
Read more on nscreenmedia.com.