Variety have just released a new VIP+ Analysis: A detailed dive into what’s driving the boom in FAST, with exclusive data and focus on what to expect in 2023.
Unlike other versions of “Life in the FAST Lane”, this edition focuses less on the platforms providing channels and more on the content creators who are fueling the boom. The vast majority of traditional TV content producers are active in FAST — Disney is one that isn’t save for two ABC news channels, and Warner Bros. Discovery currently has a very minimal footprint — with VIP+’s report noting the major players within linear streaming.
Readers of the report will also find insights on the key strategies content owners are utilizing to differentiate themselves from rival channels and attract audiences, the types of FAST channels that exist and the increasing importance of original content to some independent channel operators and FAST services. “Life in the FAST Lane” also takes a deep dive into three content formats that have seen considerable growth recently: professional sports, local news and national news.
You can read more and download the report from variety.com.