SPEEDVISION to Launch on Free Ad-Supported Television (FAST) Platforms Worldwide in Fall 2022 with More Than 500 Hours of Exclusive, Audience-Favorite Vehicle Programming
SPEEDVISION, the network brand that started the auto entertainment revolution, is returning with the high-octane programming that made it the standard against which all other vehicle media is measured. This fall, SPEEDVISION will debut with more than 500 hours of premium content as a free ad-supported television (FAST) network. The extensive programming lineup features well-known talent and experts; including Wayne Carini, Bill Goldberg, Mark Worman, Stacy David, Ant Anstead, Ray Evernham, and more. With its signature combination of highly-entertaining storytelling, iconic hosts, and industry-standard production values, SPEEDVISION once again will claim its title as the definitive destination for auto-passionate viewers.
SPEEDVISION is helmed by founder and president, Robert Scanlon, co-founder of the original network in 1995. Backed by a group of advisors including wrestling superstar, Bill Goldberg, auto racing and vehicle magnate, Rick Hendrick, and renowned advertising industry sales leader, Joe Abruzzese, SPEEDVISION’s leadership team has an established track record of delivering viewership, revenue and growth. At launch, the network will be available on nine FAST platforms; including Redbox, Plex, TCL CHANNEL, MyBundle.TV, VIDAA, LocalNow, TheGrio, Sports.tv and Mansa.
“The original SPEEDVISION was the best media brand ever offered to the auto enthusiast audience and those fans still see it as the high-water mark in the genre,” said Scanlon. “I know from first-hand experience that the team of content creators and strategic partners that we’ve enlisted for the new SPEEDVISION will match and build upon the legacy of the original, which has been imitated many times but never equaled.”
As an architect of the original SPEEDVISION, Scanlon has deep experience creating premium content that uniquely satisfies the entertainment tastes of the self-identified auto-passionate audience, which surpasses 30 million in the U.S. In addition, his time helming motorsports at ESPN and launching the Velocity network for Discovery has enabled him to forge deep connections with the most acclaimed content creators and experts in the vehicle space. From build shows and garage content, to automotive history and auction programming, SPEEDVISION will launch with a programming lineup that is diverse, compelling and an established draw.
“I’ve been a SPEEDVISION superfan since the 90s and it’s still my favorite network of all time,” said Goldberg. “It’s a timeless brand that represents all the best from the world of vehicles. It’s the brightest minds from car culture revealing vehicles and providing insights that you can’t find anywhere else. SPEEDVISION is on course for astronomical growth, and I couldn’t be more excited to be a part of the team that’s bringing this great network back to all the legacy fans who have been waiting for this day – and introducing it to all the new ones who will fall in love after watching.”
SPEEDVISION will be available to viewers free of charge and without a formal subscription via the rapidly expanding FAST platform, providing an engagement model parallel to linear television. The FAST format also allows for SPEEDVISION to meaningfully connect its coveted auto-passionate audience directly with the multi-billion-dollar endemic vehicle advertising marketplace.
“SPEEDVISION is tailor-made for the FAST format, delivering premium vehicle programming directly to the premium auto-enthusiast audience without a subscription fee or cost to the consumer,” said Abruzzese. “This content is also highly desirable to the marketplace with its ad-friendly format and endless opportunities for in-program integration. It’s a formula for significant success.”
“From the car business to racing and collecting, I’ve spent my life around automobiles,” Hendrick said. “Before or since, no media brand has captured the spirit of car culture quite like SPEEDVISION. It was so successful for so long because of the way the expertise, authenticity and respect for the audience came through in the content. The return of SPEEDVISION is long overdue and will be a big win for all car enthusiasts.”
SPEEDVISION is available on the following FAST platforms; Redbox, Plex, TCL CHANNEL, MyBundle.TV, VIDAA, LocalNow, TheGrio, Sports.tv and Mansa. More information on how to watch SPEEDVISION can be found at Speedvisionnetwork.com. Robert Scanlon leads content strategy and production for SPEEDVISION and Tim O’Neil leads business development and operations. SPEEDVISION is connected to distribution partners worldwide by WURL, the leader in powering the world’s CTV distribution, advertising and marketing. Creative support for SPEEDVISION is provided by AlterEgo.
Photo by George Brynzan on Unsplash
