One of the key topics at IBC this year was FAST. ITV’s Chief Product Officer Deep Bagchee’s talked about their expansion to 20 themed FAST Channels. Omdia research shows that the FAST market will generate $4 billion in revenue in the US market this year. Anil Jain, Managing Director of Media & Entertainment at Google Cloud, said to IBC that a “mix of experiences” including FAST channels now make up the portfolio that a media company needs to offer to viewers.
Deep dive into the highlights from IBC 2022 on ibc2022.org website.